About Us
Our story
alignd was founded after working with HR and Reward leaders for over 20 years and watching the same disconnect play out again and again. On paper, companies have thoughtful compensation philosophies — fair, strategic, people-first. In reality, those decisions are executed through sprawling spreadsheets, email chains, fragile macros, and manual approvals that introduce real governance risk into one of the most sensitive processes in the business.
Organisations take on that risk quietly, hoping nothing breaks, simply because that's how reward has always been run. We knew there had to be a better way.
Why We Exist
Our mission
alignd exists because compensation decisions directly affect trust, retention, and performance — and they deserve better infrastructure. When pay outcomes are opaque, inconsistent, or error-prone, even strong talent strategies fall apart.
We built alignd to replace spreadsheet-heavy reward cycles with a single, governed system that gives HR, Reward, Finance, and leaders a clear, real-time view of what people are paid and why — so companies can reward and retain top talent with confidence, ensure compliance, and mitigate governance risk.
What we believe
Compensation is too important for spreadsheets
Reward is one of the strongest levers a company has for performance and retention — and it deserves proper infrastructure, not fragile macros and emailed files.
Good reward decisions need good data
Sound compensation decisions come from clean, connected data and clear rules — not last-minute negotiations, gut feel, and version-17-final-FINAL.xlsx.
Governance protects everyone
When every change is traceable and every mandate is enforced, risk drops, trust rises, and everyone benefits — from employees to the board.
Your reward process should reflect your policy
Companies invest heavily in people-first, equitable policies — then execute them through opaque, inconsistent processes. The systems need to match the intent.
What the market gets wrong
Many organisations treat reward as an annual admin exercise instead of an ongoing strategic process that deserves proper tooling and governance.
There's an over-reliance on Excel and email for highly sensitive, high-value decisions — creating risk, errors, and poor transparency that everyone tolerates because “it's how we've always done it.”
Generic HR tech marketing promises “all-in-one people platforms” but ignores the complexity of real-world compensation. Fluffy engagement slogans pretend culture alone will fix retention while ignoring broken, opaque reward processes.
alignd by DG Capital
alignd was conceptualised and designed using experience gained through over 20 years of executive remuneration advisory services to top-tier corporations.
alignd is the brainchild of Neil Daitz, founder of DG Capital, which started in 2003 as a corporate finance and executive remuneration advisory business.
Today, over 20 years later, DG Capital has grown into a diversified financial services business but continues to offer highly specialised executive remuneration advisory services, advising both listed and private companies and remuneration committees on their remuneration matters, incentive scheme designs, performance metrics and targets, and other governance requirements.
DG Capital is a diversified financial services business specialising in executive remuneration advisory.
Visit DG CapitalReady to see alignd in action?
See how alignd replaces spreadsheet chaos with one governed platform for salary, STI, and LTI.